At IOKASTE, we believe that a woman's journey is a celebration of her strength, grace, and timeless beauty. Our founder, Alexander Hatzianastasiou, hailing from Greece, has dedicated his life to the art of shoemaking, combining his deep-rooted heritage with a passion for creating exquisite footwear. With a rich history in the industry, he now presents his latest venture—a high-end women's shoe brand that embodies the essence of Greek craftsmanship and delivers unparalleled elegance.

Alexander's journey traces back to his family's esteemed shoe brand, "Tres Joli," established in 1938 by his grandfather, Charilaos Hatzianastasiou. Continuing the legacy, Alexander's father, George Hatzianastasiou, carried on the tradition under the moniker "Kim" in 1977. Surrounded by the craftsmanship and customs of Greek shoemaking during his formative years, Alexander cultivated a deep-seated reverence for precision and artistry, integral to the brand's identity. In 2013, he embarked on a fresh venture, collaborating with his brother to birth "The Workshop," a pioneering label melding contemporary flair with timeless techniques.